Stacey Tank

invites you to ride the transformation rollercoaster

WHO

Stacey has spent decades leading organizations through moments when standing still was not an option. As a Fortune 500 executive, CEO and board director, she has worked at the intersection of strategy, brand, culture and transformation across some of the world's most recognized companies, including GE, The Home Depot and HEINEKEN, as well as private equity-backed businesses and high-growth startups.

Her work is grounded in a simple conviction: transformation is ultimately a human endeavor. Strategies only matter if people understand them, believe in them and act differently because of them. Tank works with Founders, CEOs, CMOs, Chief Communications Officers and executive teams to turn ambition into action, helping organizations clarify where they are going, align leaders around the choices required to get there, and mobilize the stakeholders who determine whether change succeeds.

Most recently, as CEO of high-growth consumer company, Tank delivered triple-digit growth including as a launch partner for the TikTok Shop in 2023. Experimentation and use of frontier social commerce models propelled the business to #1 in its category followed by a successful launch on Amazon and later, in Ulta Beauty. In this role, Tank honed the muscle needed to engage more than 10,000 creators each month in the quest to build relevant, high-repeat brands.

Prior, as Chief Transformation and Corporate Affairs Officer for HEINEKEN, Tank reported to the CEO and served on the company's executive committee, where she co-created and operationalized EverGreen, the company's global strategy to adapt and grow amid profound shifts in consumers, technology and society. The transformation spanned more than 100,000 employees, 300 brands, 80 operating companies and 200 breweries around the world. Her remit crossed traditional organizational boundaries, connecting business strategy with culture, reputation, communications and stakeholder engagement.

Tank also spent more than five years at The Home Depot, most recently leading the multi-billion-dollar Home Depot Installation Services and Home Depot Measurement Services businesses through a strategic reboot, exiting four unprofitable businesses and returning the remaining portfolio to double-digit growth while rebuilding culture, talent and innovation. Before shifting into chief executive roles, as The Home Depot’s Chief Communications Officer, Tank helped shape the reputation and narrative of one of America's largest and most visible companies.

“In any given moment, we have two options: Step forward into growth or step back into safety.” - Maslow

  • Stacey Tank favorite quote on transformation and change

    The secret of change is to focus all of your energy not on fighting the old, but on building the new.” — Socrates